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Yum! Brands CEO Wants Pizza Hut to Focus on ‘Easier,’ Not ‘Better’

Yum! Brands CEO Wants Pizza Hut to Focus on ‘Easier,’ Not ‘Better’


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CEO Greg Creed takes inspiration from Uber

Convenience has proven to be key in gaining and growing business.

Yum! Brands CEO Greg Creed, of brands many know well (KFC, Pizza Hut, Taco Bell), thinks Pizza Hut can learn a thing or two from Uber. Creed says, “If you think about the Uber experience, it's easy to use, it's easy to pay, it's very easy to track.” In a presentation, Creed says there was a time when having the better product was the way to win business, but now convenience trumps quality and, “nothing beats making better easy.”

Creed believes this approach of ‘easy’ meets ‘better’ will help to reenergize Yum! Brands. Examples include decreasing drive-through waiting times and expanding catering, delivery, and mobile ordering opportunities for customers, according to The Associated Press.

To Creed, Pizza Hut serves as a prime example for opportunity to work on ‘easier’ rather than ‘better.’ Its competitor, Domino’s, had a 7.5 percent increase in sales following a growth of 5.4 percent in the previous year, attributing the growth to the convenience of online ordering and its mobile app. In contrast, Pizza Hut’s sales had a three percent decrease, following a two percent drop in 2013. According to Creed, Pizza Hut is often cited as a customer favorite, however customers are only willing to wait two minutes more for it.


The Real Reason Pizza Hut Is Disappearing Across The Country

There's a whole generation of readers out there who have some seriously fond memories of Pizza Hut. Thanks to their Book It! program, they gave countless kids their very first experiences going into a restaurant, ordering their pizza, and then "paying" for it themselves. That's a big deal when you're a kid, and it's no wonder it was such a success.

And that means there are a ton of people out there who felt a certain sort of nostalgic pang when Pizza Hut announced they were going to be closing around 500 stores, starting in 2019. According to president and CFO David W. Gibbs (via Nation's Restaurant News), they expect to see their store count decrease — a lot — before they're re-positioned to make a comeback. But, on the plus side, reopening stores is also a part of the plan. eventually.

So, what happened to this favorite of school kids everywhere? Times have changed, but Pizza Hut really didn't. That's at the heart of the problem, but like many things, it's more complicated than that. There's some stiff competition out there when it comes to pizza, so why is Pizza Hut losing ground?


The Real Reason Pizza Hut Is Disappearing Across The Country

There's a whole generation of readers out there who have some seriously fond memories of Pizza Hut. Thanks to their Book It! program, they gave countless kids their very first experiences going into a restaurant, ordering their pizza, and then "paying" for it themselves. That's a big deal when you're a kid, and it's no wonder it was such a success.

And that means there are a ton of people out there who felt a certain sort of nostalgic pang when Pizza Hut announced they were going to be closing around 500 stores, starting in 2019. According to president and CFO David W. Gibbs (via Nation's Restaurant News), they expect to see their store count decrease — a lot — before they're re-positioned to make a comeback. But, on the plus side, reopening stores is also a part of the plan. eventually.

So, what happened to this favorite of school kids everywhere? Times have changed, but Pizza Hut really didn't. That's at the heart of the problem, but like many things, it's more complicated than that. There's some stiff competition out there when it comes to pizza, so why is Pizza Hut losing ground?


The Real Reason Pizza Hut Is Disappearing Across The Country

There's a whole generation of readers out there who have some seriously fond memories of Pizza Hut. Thanks to their Book It! program, they gave countless kids their very first experiences going into a restaurant, ordering their pizza, and then "paying" for it themselves. That's a big deal when you're a kid, and it's no wonder it was such a success.

And that means there are a ton of people out there who felt a certain sort of nostalgic pang when Pizza Hut announced they were going to be closing around 500 stores, starting in 2019. According to president and CFO David W. Gibbs (via Nation's Restaurant News), they expect to see their store count decrease — a lot — before they're re-positioned to make a comeback. But, on the plus side, reopening stores is also a part of the plan. eventually.

So, what happened to this favorite of school kids everywhere? Times have changed, but Pizza Hut really didn't. That's at the heart of the problem, but like many things, it's more complicated than that. There's some stiff competition out there when it comes to pizza, so why is Pizza Hut losing ground?


The Real Reason Pizza Hut Is Disappearing Across The Country

There's a whole generation of readers out there who have some seriously fond memories of Pizza Hut. Thanks to their Book It! program, they gave countless kids their very first experiences going into a restaurant, ordering their pizza, and then "paying" for it themselves. That's a big deal when you're a kid, and it's no wonder it was such a success.

And that means there are a ton of people out there who felt a certain sort of nostalgic pang when Pizza Hut announced they were going to be closing around 500 stores, starting in 2019. According to president and CFO David W. Gibbs (via Nation's Restaurant News), they expect to see their store count decrease — a lot — before they're re-positioned to make a comeback. But, on the plus side, reopening stores is also a part of the plan. eventually.

So, what happened to this favorite of school kids everywhere? Times have changed, but Pizza Hut really didn't. That's at the heart of the problem, but like many things, it's more complicated than that. There's some stiff competition out there when it comes to pizza, so why is Pizza Hut losing ground?


The Real Reason Pizza Hut Is Disappearing Across The Country

There's a whole generation of readers out there who have some seriously fond memories of Pizza Hut. Thanks to their Book It! program, they gave countless kids their very first experiences going into a restaurant, ordering their pizza, and then "paying" for it themselves. That's a big deal when you're a kid, and it's no wonder it was such a success.

And that means there are a ton of people out there who felt a certain sort of nostalgic pang when Pizza Hut announced they were going to be closing around 500 stores, starting in 2019. According to president and CFO David W. Gibbs (via Nation's Restaurant News), they expect to see their store count decrease — a lot — before they're re-positioned to make a comeback. But, on the plus side, reopening stores is also a part of the plan. eventually.

So, what happened to this favorite of school kids everywhere? Times have changed, but Pizza Hut really didn't. That's at the heart of the problem, but like many things, it's more complicated than that. There's some stiff competition out there when it comes to pizza, so why is Pizza Hut losing ground?


The Real Reason Pizza Hut Is Disappearing Across The Country

There's a whole generation of readers out there who have some seriously fond memories of Pizza Hut. Thanks to their Book It! program, they gave countless kids their very first experiences going into a restaurant, ordering their pizza, and then "paying" for it themselves. That's a big deal when you're a kid, and it's no wonder it was such a success.

And that means there are a ton of people out there who felt a certain sort of nostalgic pang when Pizza Hut announced they were going to be closing around 500 stores, starting in 2019. According to president and CFO David W. Gibbs (via Nation's Restaurant News), they expect to see their store count decrease — a lot — before they're re-positioned to make a comeback. But, on the plus side, reopening stores is also a part of the plan. eventually.

So, what happened to this favorite of school kids everywhere? Times have changed, but Pizza Hut really didn't. That's at the heart of the problem, but like many things, it's more complicated than that. There's some stiff competition out there when it comes to pizza, so why is Pizza Hut losing ground?


The Real Reason Pizza Hut Is Disappearing Across The Country

There's a whole generation of readers out there who have some seriously fond memories of Pizza Hut. Thanks to their Book It! program, they gave countless kids their very first experiences going into a restaurant, ordering their pizza, and then "paying" for it themselves. That's a big deal when you're a kid, and it's no wonder it was such a success.

And that means there are a ton of people out there who felt a certain sort of nostalgic pang when Pizza Hut announced they were going to be closing around 500 stores, starting in 2019. According to president and CFO David W. Gibbs (via Nation's Restaurant News), they expect to see their store count decrease — a lot — before they're re-positioned to make a comeback. But, on the plus side, reopening stores is also a part of the plan. eventually.

So, what happened to this favorite of school kids everywhere? Times have changed, but Pizza Hut really didn't. That's at the heart of the problem, but like many things, it's more complicated than that. There's some stiff competition out there when it comes to pizza, so why is Pizza Hut losing ground?


The Real Reason Pizza Hut Is Disappearing Across The Country

There's a whole generation of readers out there who have some seriously fond memories of Pizza Hut. Thanks to their Book It! program, they gave countless kids their very first experiences going into a restaurant, ordering their pizza, and then "paying" for it themselves. That's a big deal when you're a kid, and it's no wonder it was such a success.

And that means there are a ton of people out there who felt a certain sort of nostalgic pang when Pizza Hut announced they were going to be closing around 500 stores, starting in 2019. According to president and CFO David W. Gibbs (via Nation's Restaurant News), they expect to see their store count decrease — a lot — before they're re-positioned to make a comeback. But, on the plus side, reopening stores is also a part of the plan. eventually.

So, what happened to this favorite of school kids everywhere? Times have changed, but Pizza Hut really didn't. That's at the heart of the problem, but like many things, it's more complicated than that. There's some stiff competition out there when it comes to pizza, so why is Pizza Hut losing ground?


The Real Reason Pizza Hut Is Disappearing Across The Country

There's a whole generation of readers out there who have some seriously fond memories of Pizza Hut. Thanks to their Book It! program, they gave countless kids their very first experiences going into a restaurant, ordering their pizza, and then "paying" for it themselves. That's a big deal when you're a kid, and it's no wonder it was such a success.

And that means there are a ton of people out there who felt a certain sort of nostalgic pang when Pizza Hut announced they were going to be closing around 500 stores, starting in 2019. According to president and CFO David W. Gibbs (via Nation's Restaurant News), they expect to see their store count decrease — a lot — before they're re-positioned to make a comeback. But, on the plus side, reopening stores is also a part of the plan. eventually.

So, what happened to this favorite of school kids everywhere? Times have changed, but Pizza Hut really didn't. That's at the heart of the problem, but like many things, it's more complicated than that. There's some stiff competition out there when it comes to pizza, so why is Pizza Hut losing ground?


The Real Reason Pizza Hut Is Disappearing Across The Country

There's a whole generation of readers out there who have some seriously fond memories of Pizza Hut. Thanks to their Book It! program, they gave countless kids their very first experiences going into a restaurant, ordering their pizza, and then "paying" for it themselves. That's a big deal when you're a kid, and it's no wonder it was such a success.

And that means there are a ton of people out there who felt a certain sort of nostalgic pang when Pizza Hut announced they were going to be closing around 500 stores, starting in 2019. According to president and CFO David W. Gibbs (via Nation's Restaurant News), they expect to see their store count decrease — a lot — before they're re-positioned to make a comeback. But, on the plus side, reopening stores is also a part of the plan. eventually.

So, what happened to this favorite of school kids everywhere? Times have changed, but Pizza Hut really didn't. That's at the heart of the problem, but like many things, it's more complicated than that. There's some stiff competition out there when it comes to pizza, so why is Pizza Hut losing ground?


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